FIFA 22 Launch Special (Digital)

A special one-off for the launch of the new FIFA title. In collaboration with EA PR and their local distributors

We invited celebrities and comedians to join our FIFA savvy hosts to play, talk laugh and showcase the newest featues, along with their reactions and first impressions. To kick it up a notch further, we included Barkooni as a guest. An alien muppet that attempts to disrupt and derail the show.

The show was filmed in front of a live audience in the Level Up Gaming bar in Tel Aviv, to serve up a young and gritty atmosphere. Production was in-house. Utilising our studio equipment and channel workforce to set up a good production on remarkable minimal budget, in an outdoors location.

• Role: Executive Producer